It’s official, the NHL will be playing in Seattle in just 987 days. I wanted to riff on some options for a logo and team name now that the countdown is on. I mean what is more fun than creating an identity for your hometown sports team? I’m partial to the Pilots, but I could live with most of the names that are being kicked around. As long as it’s not the “Seattle Kraken”, that one is just corny.
I’ve accumulated a lot of unused logo iterations over the past couple years. I love the challenge of logo design. Trying to strike the right balance of simple yet visually impactful can be maddening, but to me there is no better feeling as a designer than when you pull it off and are proud of the mark you just crafted. Here is a logo dump of a bunch of iterations from various projects. Since I’ve never gotten a Dribbble account I’ll just throw them here.